LAS VEGAS (CES, Booth #N109), Jan. 5, 2005 - Enhancing one of the industry's most comprehensive lines of flat-panel TV sets, Sony Electronics today introduced two new high-definition (HD) flat-panel LCD televisions.

The new KLV-S23A10 (23-inch) and KLV-S19A10 (19-inch) models signal the company's growing emphasis on LCD-based flat-panel TVs. They join a flat-panel lineup that also includes the recently announced, top of the line QUALIA 005 model.

The QUALIA 005 is a LCD flat-panel television equipped with a TriluminosTM LED backlight system. To compliment this new panel technology, the QUALIA 005 features Sony's exclusive WEGA Engine HD system which can project real texture and true high-resolution quality of a High Definition (HD) signal. Using Sony's proprietary HD-to-HD conversion algorithm, it re-creates standard and HDTV signals to the full HD (1920 x 1080) quality and widens the color gamut to maximize the advantage of TriluminosTM LED backlight system. Together with a 100W S-Master full digital audio amplifier, the QUALIA 005 offers an incredible video and audio experience.

With Sony's two latest high-definition LCD model introductions on top of both the QUALIA and six Sony LCD models currently available, the company is "clearly demonstrating the rapidly increasing demand for flat-panel televisions in screen sizes that are both big and small," said Greg Gudorf, vice president of TV marketing for Sony Electronics. "These new models are just the start of a major LCD product expansion."

Raising the Bar with Technology in 19-inch and 23-inch Models
The new KLV-S23A10 (23-inch) and KLV-S19A10 (19-inch) LCD televisions each feature a HDMI (High-Definition Multimedia Interface) connection, allowing the transfer of uncompressed digital signals to provide the best possible picture. These sets incorporate a high-performance, 1-chip video processor which integrates a 3D comb filter with a motion adaptive IP converter, improving picture contrast and detail while reducing video noise and image blur during fast action scenes.

Additional features included are the CineMotion® reverse 3:2 pulldown circuitry to provide a consistently smooth image and a Dynamic Picture™ Processor to deliver a crisp, realistic image.

To compliment the great picture performance, sound quality has also been improved. The new models feature a digital amplifier with an SRS® TruSurround® audio system. With just two speakers, the KLV-S23A10 and KLV-S19A10 displays provide an outstanding surround sound experience.

For added convenience, both new models provide access to Sony's WEGA GATE on-screen guide. This on-screen operation guide provides a new level of usability. A push of a button enables you to perform a variety of tasks intuitively on a simple control panel. This easy to use on-screen guide provides direct access to favorite channels, external inputs and the TV menu.

With an emphasis on eye-catching design, the two new LCD models have a thin, sleek look with a tilt and swivel tabletop stand for flexible viewing angles. Both models feature six sets of A/V inputs (three composite and S-Video pairs, one component, one PC and one HDMI) so they can be hooked-up easily to a Sony DVD Dream® system, ES series audio/video components or any DVD player, with additional room for a Mini-DV camcorder, VCR and more.

The high-definition KLV-S23A10 and KLV-S19A10 flat-panel LCD televisions will be available this spring for about $1,300 and $1,100, respectively. The QUALIA 005 digital cable ready HDTV set will also be available this spring for about $12,000.