CEDIA, DENVER, CO – SEPTEMBER 14, 2006 – At the CEDIA show today, Toshiba America Consumer Products, L.L.C. ("Toshiba") announced the addition of two new, state-of-the-art Cinema Series Pro models to its premium line of REGZA LCD TVs. Cinema Series Pro models represent the highest quality high definition TVs in Toshiba's line, and set the new standard for consumers who demand the best in TV technology.

"Cinema Series Pro is designed to set the new standard for premium HDTV," said Scott Ramirez, Vice President of Marketing. "Its spectacular 1080p full HD picture quality is truly second to none, and the new high-gloss black cabinetry makes a bold statement in any room. In both performance and design, Cinema Series Pro will become the one to watch."

Toshiba Cinema Series Pro – Best Class in Design and Performance
As part of the REGZA line, Cinema Series Pro models feature the new PixelPure Hi-Bit™ 12-Bit digital video processing with 4,096 levels of gradation for 16 times the gradation levels of standard 8-bit systems, and cleaner, more natural images. They also include new CineSpeed™ LCD panels with a fast response speed of 8ms or less and a wide 176 degree viewing angle, as well as Toshiba's new ColorMaster Pro™ color management system. ColorMaster Pro provides hue, saturation and brightness control of six individual colors, plus three user-selectable colors, to create deep natural colors for increased depth and more realistic images. Cinema Series Pro models also include Toshiba's new Native Mode, which provides clean 1080p pixel-for-pixel display without any scaling or overscanning.

Cinema Series Pro models come equipped with ATSC/QAM digital tuning, which enables the sets to receive both digital terrestrial and digital cable-in-the-clear broadcasts. In addition, the new models offer complete jack packs that include a PC Input and dual HDMI™ inputs for a direct digital connection to an A/V source device such as a digital cable box or satellite receiver. Cinema Series Pro models also include Discrete IR codes with an IR pass-through port, and an IR Input port for system integration.

Toshiba Cinema Series Pro LCD TVs also include a CableCARD™ slot and TV Guide On Screen® for digital cable ready (DCR) capability and HD Window POP. These models also feature Toshiba's innovative THINC™ RJ-45 network capability, allowing consumers to connect the TV to a PC and view their JPEG picture files, or listen to their MP3 audio files, using only the TV remote.

Cinema Series Pro models feature exclusive and striking high-gloss black cabinetry that brings elegance and style to any living room. As part of the Cinema Series® line, the two new models include Toshiba's unrivaled SoundStrip™ speaker technology, enabling modern compact cabinetry without sacrificing big home theater sound. Cinema Series Pro sets also include SRS® WOW™ and Virtual Dolby® technology offering superior sound quality that gives the user the feeling of using a surround sound system without having one. Both TVs come equipped with Toshiba's new 6-item Illuminated home theater universal remote control.

Expected Pricing and Expected Availability
42LZ196 ($3,399.99, September 2006)
47LZ196 ($4,599.99, September 2006)

About Toshiba America Consumer Products, L.L.C.
Toshiba America Consumer Products, L.L.C. is owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation, a world leader in high technology products with subsidiaries worldwide. Toshiba is a pioneer in HD DVD, DVD and DVD Recorder technology and a leading manufacturer of a full line of home entertainment products, including flat panel TV, rear and front projection and direct view televisions, combination products and portable devices. Toshiba America Consumer Products, L.L.C. is headquartered in Wayne, New Jersey. For additional information please visit http://www.tacp.toshiba.com.

CableCARD is a trademark of Cable Television Laboratories, Inc.
HDMI and High-Definition Multimedia Interface are trademarks of HDMI Licensing, L.L.C.
TV GUIDE and other related marks are registered trademarks of Gemstar-TV Guide International, Inc. and/or one of its affiliates.
Dolby is a registered trademark of Dolby Laboratories.
SRS and WOW are trademarks of SRS Labs, Inc.