LAS VEGAS, N.V., January 6, 2008 – Samsung Electronics, the leader in HDTV design and technological innovation, will unveil its groundbreaking new line-up of plasma HDTVs—the Series 4 and Series 5—at the 2008 International Consumer Electronics Show. Taking a cue from the technology created for its DLP HDTVs, Samsung has developed the first 3D-ready, flat-panel HDTVs on the market with the Series 4 plasma HDTV. Engineered to be both adaptable and affordable, the entry-level Series 4 and Series 5 are the perfect choice for consumers looking to enter the plasma space with a cost-effective, flat-panel HDTV that can do it all. Samsung's plasma lineup will be on display at Booth #11033 during the International Consumer Electronics Show held at the Las Vegas Convention Center, January 7 through 10.

"The Series 4 and Series 5 lines are prime examples of how Samsung is able to provide higher-end features and performance at all price points," said Jonas Tanenbaum, vice president of Flat Panel Marketing at Samsung Electronics America. "By integrating 3D technology into the plasma category, we're offering consumers the benefits of both a flat-panel set and 3D movie viewing and gaming. We're looking forward to continuing to expand our new technologies across all of our HDTV categories."

Both the Series 4 and Series 5 models come packaged in a lustrous, piano-black exterior, and feature first class components and advanced features typical of premium models. Built-in entertainment modes automatically optimize image and audio quality to the content being viewed—a must-have for the avid gamer, sports fan or movie buff. Further enhancing the Series' viewing experience is the FilterBright™ anti-glare technology, which produces deeper blacks and an increased contrast ratio for overall superior picture.

A variety of multimedia devices can be easily connected and used through 3 HDMI inputs, one of which conveniently located on the side of the sets. Extending that connectivity even further, Samsung has also included a USB2.0 port for 5 series, making it simple to view contents directly from digital devices such as cameras, MP3 players, and thumb drives. In addition, the enhanced HDMI-CEC TV remote enables consumers to easily control multiple devices connected via the HDMI port.

Series 4 Entertainment Plasma HDTV
The Series 4 utilizes technologies and innovations previously available only in 3D-enabled DLP HDTVs to deliver the superb picture quality of a flat panel TV with enhanced 3D features. The Series 4 is using an advanced software algorithm to eliminate dither noise and false contour lines to reproduce clear images, including fast moving action scenes. The Series 4's multimedia compatibility via 3 HDMI, and sophisticated picture and sound optimization tools makes it ideal for gamers and movie buffs alike.

The Series 4 Plasma HDTV will be available in March in both 42-inches and 50-inches model sizes (Model numbers PN42A450P and PN50A450P).

Series 5 Plasma HDTV
The Full HD (1080p) Series 5 sets a new standard for plasma televisions. Utilizing the same cutting-edge technology employed in the Series 4, it allows users to have optimized picture and sound quality via a variety of preset modes. It also takes picture quality one step further by employing a single-scan system. This system makes it possible for the unit to have only one driving board, as opposed to the usual two. The result is enhanced performance at a more simplified structure.

Ever aware of the needs of its consumers, it comes equipped with three HDMI 1.3 inputs as well as a USB2.0 port, making it a true plug-and-play set.

The Series 5 plasma HDTV will be available in March in both 50-inches and 58-inches (Model numbers PN50A550P and PN58A550P).

About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, advanced digital consumer electronics and home appliance products, including HDTVs, home theater systems, MP3 players, refrigerators and laundry machines. A recognized innovation leader in consumer electronics design and technology, Samsung is the HDTV market leader in the U.S. and is the only manufacturer that produces all four major digital television technologies. Please visit www.samsung.com for more information.