LAS VEGAS --(Business Wire)-- Jan. 10, 2008 Philips' Eco FlatTV(TM) took home top honors today at the 2008 International Consumer Electronics Show (CES) with the overall "Best in Show" in CNET's "Best of CES" awards. The innovative Eco TV (42PFL5603D) is a high-definition LCD television that delivers superb picture quality while minimizing power consumption.

To qualify for "Best in Show," the Eco TV won the television category for the "Best of CES" awards.

The Eco TV is designed with several power saving features such as a proprietary dimming technology that is designed to lower the LCD panel backlight to reduce power consumption without compromising the picture quality. A built-in light sensor automatically measures the viewing room's ambient lighting and adjusts the television's backlight for power efficiency.

As part of the Philips Design Collection, the Eco TV delivers precision picture quality and definitive style while incorporating lead-free components and flame retardant materials, which are safe to the environment. Furthermore, the packaging box and user manuals are all made of recycled materials.

"Philips has long been an industry leader in sustainability and it is an honor to be recognized for that commitment by an organization such as CNET," said Paul Zeven, CEO, Philips Electronics, North America. "The Eco TV sets the standard in design and efficiency, giving consumers unmatched picture quality without the hefty power bills."

Selected by CNET's panel of expert editors, winners are recognized as the hottest products in their respective technology categories for their unmatched innovation and creativity, and their ability to excite consumers and help them explore a world gone digital. CNET's editors received and reviewed hundreds of entries, as well as scoured the CES show floor for products to consider for the prestigious award.

The ten technology categories include: digital photo and video; car tech and GPS; cell phones and smart phones; computers and hardware; emerging technologies; gaming; home audio; home video; MP3 and portable video players; and televisions. A video of the winners and finalists showcasing their technologies can be found at http://www.cnet.com/ces.

"Chosen from hundreds of products at CES, Philips' Eco TV demonstrates the creativity, excellence and vision that set the standard at CES," said Jai Singh, editor-in-chief of CNET and senior vice president for Content Development. "The 'Best of CES' Awards brings together the top consumer electronics that will impact the coming year for consumer electronics."

The Philips 42PFL5603D is one of several Philips Green Flagship products. Philips Green Flagship products carry the Philips Green logo and have been certified by external auditors that they are more than 10% more efficient than other products on the market within a given product category. The Eco TV will be available in March and will carry a suggested retail price of $1,399.

About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a global leader in healthcare, lighting and consumer lifestyle, delivering people-centric, innovative products, services and solutions through the brand promise of "sense and simplicity". Headquartered in the Netherlands, Philips employs approximately 128,100 employees in more than 60 countries worldwide. With sales of EUR 27 billion in 2006, the company is a market leader in medical diagnostic imaging and patient monitoring systems, energy efficient lighting solutions, as well as lifestyle solutions for personal wellbeing. News from Philips is located at http://www.philips.com/newscenter.