INFOCOMM, JUNE 17, 2009 –(Virtual Press Office)- Samsung Electronics America, a subsidiary of Samsung Electronics Corporation, the number one worldwide brand of LCD display products, today introduced its new outdoor LCD Display Line, the DR Series, designed to handle the brightest outdoor conditions. The DR Series includes the 460DR, 460DRn and 460DRn-A, all are currently available at estimated street price of $3,800, $4,200 and $19,999 respectively.

The DR Series is specifically designed for indoor and outdoor installations that are affected by high ambient light. With a brightness level of 1500 nits and a static contrast ratio of 3500:1, the DR Series clearly displays content in direct sunlight. Featuring Samsung’s SPVA LCD panel technology, the DR Series also delivers renowned Samsung image quality and incredible 178/178 degree viewing angles.

“Samsung is dedicated to delivering digital signage solutions that perform above and beyond our customers’ expectations. The DR Series is a great example of this commitment, as sunlight always degrades picture quality,” said Mr. J.H. Kim, President, Information Technology Division, Samsung Electronics America Inc. “These displays now overcome display placement limitations. We have also worked to create different versions with the DR Series to fit the customers’ needs.”

FLEXIBLE & COMPLETE SOLUTIONS
The DR Series is ready for store window installations or even in outdoor venues. The entire lineup offers a number of customizable solutions. The 460DR is a standalone panel which can easily be integrated into any cabinet or in-wall installation. Stepping up to the 460DRn provides an embedded PC, offering network connectivity through which the display can be managed and content delivery.

Those looking for an all-in-one solution, the 460DRn-A is a floor-standing weatherproof and dustproof cabinet, ready for most outdoor installations. This sleek cabinet is extremely durable featuring its own HVAC and filtration system enabling it to withstand weather conditions from -22°F to 109°F and up to 90% humidity. The cabinet also features shock-resistant glass and integrated anti-vandalism features including front-facing web camera, shock sensors and auto notify. The 460DRn-A also features an embedded PC, integrated touch and stereo sound system. The 460DRn-A provides the full interactive experience while keeping the customer’s investment safe. The exterior can be customized to customer preferences and additional sizes including a 70” will be available soon.

“Whether interacting with passengers on a train platform or delivering dynamic menus at a drive-in restaurant, the DR Series combats the outdoors with its high brightness and contrast,” said Kevin Schroll, Senior Product Marketing Manager, Large Format Displays, Samsung Electronics America Inc. “With the flexibility and performance of the DR Series, this yet another above and beyond addition to our product line-up.”

460DR Outdoor LCD Displays
• 3500:1 Contrast Ratio
• 1366 X 768 Resolution
• Full PC- and video-connectivity
• Integrated network PC with Windows XP Operating System and Samsung’s exclusive MagicInfo™ Content Management & Delivery solution (460DRn and 469DRn-A Only)
• Durable, sleek housing with integrated touch screen, built-in air conditioning and protective glass panel (460DRn-A Only)

The DR Series and all Samsung Commercial displays are available through Samsung resellers and distribution channels, which can be located by calling 1-866-SAM-4BIZ. Samsung Power Partners receive special promotions, lead referrals, training and technical support, as well as collateral and marketing materials. To find out more about becoming a Samsung Power Partner, visit http://www.samsungP3.com.

About Samsung Electronics America Information Technology Division
Samsung’s Information Technology Division (ITD) is one of the fastest growing IT companies in the U.S., and is committed to serving the IT needs of consumers ranging from the home user to the Fortune 500 elite, and supports the valued channel partners who serve our customers. Offering innovative solutions and award-winning designs, Samsung ITD presents a complete line of award-winning color and mono-laser printing solutions, desktop monitors, notebook computers, digital signage solutions and projectors. Based in Ridgefield Park, N.J., ITD is a division of Samsung Electronics America (SEA), a U.S. subsidiary of Samsung Electronics Company, Ltd. (SEC). For more information, please visit http://www.samsung.com or call 1-800-SAMSUNG.

About Samsung Electronics Co. Ltd
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices across 61 countries, the company consists of two business units: Digital Media & Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit http://www.samsung.com.