LAS VEGAS – January 8, 2013 – Today at the 2013 International Consumer Electronics Show (CES), Samsung Electronics Co., Ltd. unveiled Samsung’s Curved OLED TV, breaking the barrier of innovation in home entertainment.

The OLED panel is curved, which provides depth to the content displayed for a more life-like viewing experience.

Additionally, consumers will enjoy the Curved OLED TV for its immersive panorama effect, which is currently not possible with conventional flat-panel TVs. When watching captivating content such as vast landscapes and scenes from nature on the Curved OLED TV, they will feel like they are surrounded by the beautiful scenery.

Leveraging its expertise in display technology, Samsung has optimized the picture quality of the Curved OLED TV to deliver a comfortable viewing experience. Viewing visual contents on Samsung’s Curved OLED TV is a comfortable experience for the human eye, as the curved panel allows the distance between the user and TV screen to be the same from almost any angle.

“Samsung is dedicated to developing innovation television solutions, beyond what consumers could ever expect, or could even imagine. We will continue our tradition of developing Samsung TV innovations by steadily introducing new TV technology that helps enhance the lives of users, even beyond the World’s First Curved OLED TV,” said HS Kim, executive vice president of Visual Display Business, Samsung Electronics.

Please visit our CES booth to experience this future technology firsthand. Samsung's product line will be displayed from January 8-11 at booth #12004 in the Central Hall of the Las Vegas Convention Center.

Full details, video content and product images are available at the Samsung microsite at www.samsungces.com or mobile site at m.samsungces.com as well.

Be sure to also check out the Samsung Tomorrow TV CES 2013 Specials, which will be streamed live throughout CES on the Samsung Tomorrow blog at global.samsungtomorrow.com and the Samsung microsite. After the live presentations, videos will be available at http://youtube.com/SamsungTomorrow

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in consumer electronics and the core components that go into them. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, medical devices, semiconductors and LED solutions. We employ 227,000 people across 75 countries with annual sales exceeding US$143 billion. Our goal is opening new possibilities for people everywhere. To discover more, please visit www.samsung.com.

* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.