Las Vegas, January 2, 2014 - Polaroid is making it easier than ever to enhance your home entertainment with a superior quality, affordable new line of televisions. On display in the Polaroid booth #13613 at the 2014 International Consumer Electronics Show, Polaroid will debut a 50" Smart TV that is Roku Ready® as well as a 50" Ultra HD 4K Television. These new televisions will provide consumers with unparalleled picture quality and several state of the art new features, all at an affordable price point.

"Not many people realize that Edwin Land was a pioneer in developing the polarizing technology used in modern televisions," said Scott W. Hardy, President and CEO of Polaroid. "We are excited to bring consumers a state-of-the-art product at an affordable price point. Families can share more movie nights together with our new home entertainment options."

50" Roku Ready Smart TV

The 50GSR7100 50" Roku Ready Smart TV will allow consumers to stream more than 1,000 entertainment channels instantly with the revolutionary Roku Streaming Stick™. This built-in wireless device requires no cables and is powered by MHL, a port that closely resembles a standard H456 DMI and allows for easy plug-and-play use between the TV and the Roku Streaming Stick. The 50" Smart TV comes equipped with three HDMI inputs to deliver uncompressed, crystal clear digital video and audio, and its contemporary, modern look will be sure to impress. Consumers will have complete control of their Roku Ready TV by custom remote and/or mobile app.

50" 4K Ultra HD (UHD) Resolution

The 50GSR9000 50" 4K Ultra HD (UHD) resolution television will provide entertainment lovers with a cinema style experience with four times the resolution of a full HD TV. This new line of 4K TV's offers consumers the highest quality picture resolution at the best price. Consumers will experience stunning color contrast, fluidity of motion and exceptional clarity with more than 8 million pixels. Its three HDMI inputs guarantee excellent digital audio and video quality.

Polaroid Ultra HD TV

Offered by Empire Electronics Corp, an authorized Polaroid licensee, these LED smart televisions offer a contemporary, modern look and will come equipped with an updated bezel and TV stand. The launch plan includes screen sizes ranging from 32"-69". The MSRP will range from $599.99 for the 50" Smart TV and $999.99 for the 50" Ultra 4K TV. For more information, visit www.polaroid.com.

The Polaroid Brand

Polaroid is one of the most trusted, well-respected and recognizable brands with a rich 75 year history beginning with Polaroid instant film. Our range of products include instant and digital still cameras, high-definition and mountable sports video cameras, tablets and flat-screen TVs that deliver the fun, instant gratification and value for which the brand has long stood. Today, the Polaroid Classic Border Logo rooted in our beginnings of instant photo sharing serves to designate genuine Polaroid branded products. For more information, visit http://www.Polaroid.com.

Polaroid, Polaroid & Pixel, Polaroid Color Spectrum and Polaroid Classic Border Logo are trademarks of PLR IP Holdings, LLC, used under license.

Roku and Roku Ready are a registered trademarks of Roku, Inc., and Roku Streaming Stick is a trademark of Roku, Inc. in the U.S. and in other countries.