Las Vegas (NV) - January 14, 2014 - Technicolor, a worldwide technology leader in the media and entertainment sector, today announced the first accessory products to receive Technicolor 4K Image Certification. With this new class of products, Seiki is creating an entirely new way for consumers to view HD content on 4K Ultra HDTVs. The U-VISION brand of 4K up-conversion HDMI® cable and adapter will incorporate active electronics that up-convert Full HD content into high-quality 4K Ultra HD and allow consumers to enjoy the benefits of 4K TV from any source device.

Technicolor's rigorous certification program, introduced last year, validates detail enhancement, edge restoration, noise reduction and up-scaling technologies to create a dazzling Hollywood movie experience in the home with HD content.

"Technicolor is leveraging its expertise in Hollywood to establish a leadership position to drive consumer adoption of 4K," said Manuele Wahl, Senior Vice President, Technology Licensing, Technicolor. "We deliver innovative picture technologies at every stage of the video workflow and the 4K Image Certification program is just one of Technicolor's strategies to speed deployment and create a quality 4K viewing experience for consumers."

The Seiki U-VISION HDMI cable and adapter are designed to work with 4K Ultra HDTVs and not only improve picture quality of HD video content, but also perform real-time detail enhancement, edge restoration and noise reduction. Both support 1080p up-conversion to 4K on video signals up to 30Hz. The U-VISION HDMI cable will be available in Q1 2014 with a suggested retail price of $39.99. The U-VISION HDMI adapter will be available in Q2 2014.

"Seiki's new U-VISION up-conversion HDMI products will empower 4K Ultra HDTV owners to create and experience the highest quality digital entertainment at home without waiting for 4K content," said Frank Kendzora, Executive Vice President, Seiki, LLC. "With Technicolor 4K Image Certification and advanced 4K video processing technology, Seiki aims to make today's 4K Ultra HDTVs more practical for the home, and at the same time build consumer confidence about 4K Ultra HD as the next TV standard."

Today's film studios use 4K as the native format for production of Hollywood movies, and it will eventually become the content standard for the new generation of 4K TVs. In the meantime, while the industry transitions to native 4K content, it's critical that consumers also be able to enjoy the benefits of 4K TV for their existing HD content libraries.

In addition, entertainment content that consumers watch on their TVs increasingly comes from a multiplicity of sources beyond cable, satellite and over-the-air connections. DVD and Blu-ray players, streaming media players, laptops and desktops, game consoles, set-boxes and more bring a diverse video and graphics viewing experience. However, the variety of different video resolutions, frame rates, and compression formats from these sources results in uneven levels of quality, which are particularly evident when viewing on a 4K TV. Technicolor's Image Certification initiative addresses this dilemma.

With Technicolor 4K Image Certified products, consumers can be confident of a 4K-source device's ability to deliver a stunning 4K Hollywood movie experience in the home from their existing HD content. For Seiki U-VISION products, they only have to look for the Technicolor 4K Image Certified logo on cables and adapters to ensure an optimized video experience.

For more information on Technicolor Image and Color Certification visit www.technicolor.com/certified.

About Technicolor

Technicolor, a worldwide technology leader in the media and entertainment sector, is at the forefront of digital innovation. Our world-class research and innovation laboratories enable us to lead the market in delivering advanced video services to content creators and distributors. We also benefit from an extensive intellectual property portfolio focused on imaging and sound technologies, based on a thriving licensing business. Our commitment: supporting the delivery of exciting new experiences for consumers in theaters, homes and on-the-go. Euronext Paris: TCH www.technicolor.com

About Seiki, LLC

Seiki (pronounced "SAY-key") represents a new way of thinking in consumer electronics. Seiki offers straightforward, reliable digital entertainment experience that is affordably priced and backed by comprehensive customer support.

Featuring a one-year replacement warranty, Seiki markets a full range of high-definition LED televisions that feature 4K Ultra HD and Full HD 1080p resolutions. Seiki 4K Ultra HD TV was recognized and presented with the ninth annual POPULAR MECHANICS' Breakthrough Awards as one of the top ten products setting benchmarks in design and engineering today.

The company also markets an audio product line that includes multi-channel stereo sound bar solutions and portable Bluetooth® speaker models. Seiki products are available at select authorized national in-store and online retailers. For more information about Seiki and its complete list of North American retail partners, please visit www.seiki.com.