February 26, 2014

RIDGEFIELD PARK, N.J.--(BUSINESS WIRE)--Samsung Electronics America, Inc., a market leader and award-winning innovator in consumer electronics, has entered into a partnership with Mandalay Sports Media to create second screen content to be distributed via a variety of Samsung products. Currently in the initial phase of the partnership, Mandalay Sports Media will incorporate the “second screen storytelling experience” on new and original content that will showcase productions beginning with the script writing process while providing an interactive experience for users throughout development and production.

“We are excited to be working with one of the most innovative companies at the intersection of technology and media”

Available on 2012, 2013 and 2014 Samsung Smart TVs and a variety of tablets and smartphones, the second screen experience was designed to open a new and immersive genre for home entertainment. Through this partnership, Mandalay Sports Media is currently developing a variety of shows that will be coupled with Samsung’s Automatic Content Recognition (ACR) technology platform to enable complementary and supplementary content experiences for TV programming. Consumers that opt-in to this unique offering will have the opportunity to experience new content from the show at the exact time that it is relevant to the storyline.

“We have been working with Mandalay on exploring and refining new methods and techniques for enhancing storytelling capabilities and the home entertainment experience” said Eric Anderson, VP of Content and Product Solutions at Samsung Electronics America. “Second Screen Storytelling is already happening in the market today, but the experience has always been a bit disjointed and mostly ‘post production’. The power of the experience comes from the creators knowing what new storytelling tools they have access to before they write the first line in the script, and how best to harmonize the connected screens in today’s living rooms. Our partnership with Mandalay will allow viewers to experience this new genre of home entertainment”.

“We are excited to be working with one of the most innovative companies at the intersection of technology and media,” said Rich Battista, CEO of Mandalay Sports Media. “Samsung understands our vision for creating story driven content in both the scripted and unscripted space, and when combined with their robust second screen platform, we will jointly provide their millions of users with groundbreaking interactive experiences.”

In 2013, Parks Associates estimated that 23% of the 136 million TV households in North America will own a Smart TV. By 2017, ownership will grow to more than half (53%) of TV households.

About Samsung Electronics Co., Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), is a recognized innovation leader in consumer electronics design and technology. A wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA delivers a broad range of digital consumer electronics, IT and home appliance products. Samsung is the market leader for HDTVs in the U.S. and America’s fastest growing home appliance brand. To discover more of the award-winning products you love with Samsung, please visit www.samsung.com.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. We employ 286,000 people across 80 countries with annual sales of US$216.7 billion. To discover more, please visit www.samsung.com.

About Mandalay Sports Media

Launched in 2012 by Peter Guber’s Mandalay Entertainment, producer Mike Tollin and CAA Sports, MSM is a diversified sports content and media company that creates high-quality, sports-themed programming for all platforms and creates, acquires and invests in businesses and assets across the sports content and media landscape. Since its founding, MSM has produced and is producing content for ESPN, CBS, FOX, The NFL, Xbox Entertainment, Turner Sports, Legendary Entertainment, AOL, among others, with numerous projects in development with major television, digital, feature film and sports entities. Learn more at: www.mandalaysportsmedia.com