SAN DIEGO, May 15, 2014 --

WHO: Sony announced pricing and availability for its new 4K Ultra HD Media Player (FMP-X10) today, giving consumers the ability to download, stream and store the latest 4K content in one box. It is available for pre-sale now and available for purchase starting in July. The 4K Ultra HD Media Player will retail for $699 however consumers who pre-order between May 15, 2014 and July 15, 2014 will save $200.

WHAT: The largest collection of 4K feature films and TV episodes for the home is now available on the new 4K Ultra HD Media Player. The 4K Ultra HD Media Player gives consumers the ability to download, stream and store the latest 4K content in one future-ready box. Users can download hundreds of titles from Video Unlimited™ 4K service, stream 4K content from Netflix® and playback everything on their Sony 4K Ultra HD TV. The Media Player offers 1 TB of built-in storage and also supports TRILUMINOS™ Color for rich and deep color. The Media Player is compatible with any Sony 4K Ultra HD TV or 4K Ultra HD projector, and is ideal for customers looking to upgrade their current 4K TVs or projectors to support the latest in 4K technologies.

Video Unlimited 4K, the world's largest library of 4K content for the home, now offers over 200 titles. The Video Unlimited 4K service offers a wide variety of fan favorite and new release titles in full 4K resolution from Sony Pictures. This lineup includes recent box office successes such as American Hustle and The Monuments Men, as well as future titles like The Amazing Spider-Man 2 andAnnie (2014)--which are planned to be available on the service following their upcoming theatrical releases. In addition to the latest theatrical titles, Video Unlimited 4K also features ongoing episodes of the hit TV series "The Blacklist" in full 4K. Over 50 titles are available to consumers at no charge.

The 4K Ultra HD Media Player will also be able to easily access new 4K content from Netflix, the world's leading internet television network with over 48 million members in more than 40 countries worldwide. 4K content available from Netflix will begin with Netflix original "House of Cards" season 2.

WHERE: The 4K Media Player with Video Unlimited 4K will be available for purchase at Sony stores, other authorized dealers nationwide and online at store.sony.com.