(Corona, CA) June 24, 2014 - TCL (The Creative Life), the third best-selling television brand in the world, announced their complete 2014 4K UHD Lineup for the U.S. market with a retail rollout set for a 2014 Q4 release. The TCL UHD lineup will consist of five premium products, including two models (40" & 49") from the UE5700 series, and three (55", 65", & 85") from the UH9500 Smart TV series.

"TCL is committed to bringing US consumers the latest technology at a great value and this lineup reflects our continued efforts to bring down the cost of 4K resolution and make it affordable for all consumers," said Chris Larson, VP Sales & Marketing, TCL North America. "A year ago, we introduced the first 4K TV for under $1,000 MSRP, and now you see other popular brands following in our footsteps. We're moving the bar again and challenging them to keep up with us in making premium 4K a mainstream technology that everyone can enjoy."

"Because of our scale of worldwide business, we are able to leverage technologies and production methods that our competitors simply cannot match," Larson continued. "This allows us to invest in unmatched 2K to 4K upconversion as well as advanced backlight technologies that are just not practical at a smaller volume enabling us to deliver a premium experience without the premium price."

TCL's UE5700 series includes 40" (40UE5700) and 49" (49UE5700) models that offer a perfect solution for gamers, photographers, designers, or people that get UHD content from an external device. These sets can display native 4K content or display HD content leveraging TCL's proprietary upscaling technology to provide a premium viewing experience. By including HDMI 2.0 inputs, these sets will allow 60 frame-per-second content in full UHD resolution. The 40" will retail at $499, while the 49" will be available at $599.

TCL's UH9500 series is a UHD Smart TV line that can be the centerpiece of your living room with large screen offerings of 55", 65", and 85" models. These models all feature ultra-thin bezels, premium cosmetics, and Wide Color Spectrum backlights. This series of smart TVs allows you to use the integrated HEVC (H.265) decoder and built-in dual band wireless connection to stream the growing 4K content available from the popular content service providers. The 55UH9500 will retail for $799, the 65UH9500 launches at $1,299, and the 85UH9500 will be available for $7,999.

In July 2013, TCL announced a 50" UHD TV (LE50UHDE5691) for the U.S. market, which was the first 4K TV with an MSRP below the thousand-dollar threshold in the US market, as part of its 4K for <$1K campaign. Continuing TCL's commitment to providing the latest technology at a great value, TCL's Q4 2014 Ultra HDTV line-up, will consist of five premium UHD TVs that help make advanced technology affordable for all consumers.

UE5700 SERIES - 40" (40UE5700) & 49" (49UE5700) LED UHD TV

TCL's 40" and 49" 120Hz LED UHD TVs offer consumers 4K resolution and stylish design at a great value. Both products feature an ultra-thin bezel with a sleek modern design and deliver brilliant clarity and true-to-life images with 4K resolution, a 5,000,000:1 dynamic contrast ratio and more than a billion display colors. An advanced 120Hz refresh rate ensures smooth images during fast action sequences in movies and sports. Offering 4 HDMI inputs in total including HDMI 2.0, consumers can connect all their favorite devices to enjoy native or upscaled 4K content. Dolby Digital Surround provides broader and more immersive sound reaching every corner of the room.

UH9500 SERIES - 55" (55UH9500) LED UHD Smart TV & 65" (65UH9500) LED UHD Smart TV

TCL's 55"& 65" 120Hz LED UHD Smart TVs offer consumers the opportunity to bring UHD into the living room through 4K streaming with HEVC decoding, connecting 4K devices through HDMI 2.0, or upscaling HD content. Dual Band 802.11 2x2 Wi-Fi provides instant access to movies, TV shows, music, sports, and news through your favorite apps. The 55UH9500 and 65UH9500 feature an ultra-thin bezel, premium metallic design, and distinctive chrome stand that enhance your living room. Powered by a 1.2 Ghz Dual-Core CPU plus Quad-Core GPU, the 55UH9500 and 65UH9500 deliver brilliant clarity and true-to-life images with 4K resolution, a 5,000,000:1 dynamic contrast ratio and more than a billion display colors. An advanced 120Hz refresh rate ensures smooth images during fast action sequences in movies and sports. Both models come with three HDMI inputs in total including HDMI 2.0 for native 4K content, as well as two USB ports (one 2.0 and one 3.0). Dolby Digital Surround rounds out the offering to provide a broader and more immersive sound to reach every corner of the room.

85" – 85UH9500 LED UHD Smart TV

TCL's 85" 120Hz LED UHD Smart TV, 85UH9500, is the largest TV that TCL has offered in the US and brings the movie theatre experience and 4K resolution to the living room. Consumers can enjoy 4K content through 4K streaming with HEVC decoding, 4K devices through HDMI 2.0, or upscaling HD content. Dual Band 802.11 2x2 Wi-Fi provides instant access to movies, TV shows, music, sports, and news through your favorite apps. The 85UH9500 feature an ultra-thin bezel, premium metallic design, and distinctive chrome stand that enhances your living room. Powered by a 1.2 Ghz Dual-Core CPU plus Quad-Core GPU, the 85UH9500 delivers brilliant clarity and true-to-life images with 4K resolution, a 5,000,000:1 dynamic contrast ratio and more than a billion display colors. An advanced 240Hz refresh rate ensures smooth images during fast action sequences in movies and sports. With four HDMI 2.0 inputs and two USB ports (one 2.0 and one 3.0), you can connect all your favorite devices. Enhanced audio through powerful 15Wx2 speakers and Dolby Digital Surround provides a broader and more immersive sound to reach every corner of the room.

About TCL North America

TCL is one of the fastest growing consumer electronics and TV brands in North America. Founded in 1981, with its headquarters in China, TCL (The Creative Life) launched in the US in 2011. TCL prides itself on offering customers high quality products with stylish design and the latest technology at a great value. TCL's manufacturing expertise, vertically integrated supply chain, and state-of-the-art China Star panel factory, allows them to make large size TVs, premium design, and leading edge technology affordable for the US consumer.

For more information about TCL, please visit http://www.tclusa.com/.