DENVER, Sept. 11, 2014 – LG Electronics today firmly established its OLED TV market leadership by announcing pricing and availability for the first Ultra HD OLED TVs to hit the U.S. market. LG’s cutting-edge lineup features the 77-inch class 77EG9700 and 65-inch class 65EC9700 (76.7 and 64.5 inches measured diagonally).

William Cho, president of LG Electronics USA, unveiled the first two Ultra HD OLED 4K TVs for the U.S. market at the CEDIA Expo 2014. LG’s 65- and 77-inch Ultra HD 4K OLED TVs (models 65EC9700 and 77EG9700) will hit stores in October and November.

LG’s Ultra HD 4K OLED TVs offer the ultimate in picture quality, combining the intense detail of 4K Ultra HD and the superior contrast and color accuracy that OLED technology provides. The new 77EG9700 and 65EC9700 4K OLED TVs - perfectly suited for the custom-installation market where consumers demand best-in-class products – are on display at the 2014 CEDIA Expo (Booth #140) here this week.

“LG 4K OLED TV is a technological achievement that will set a new standard for the way consumers think of picture quality”, said Tim Alessi, Director of New Product Development for LG Electronics USA. “OLED on its own has already been hailed as the best screen technology on the market. Combining the stunning capabilities of this technology with the higher resolution of Ultra HD is a true game-changer – it will reshape the industry and leave consumers simply amazed.”

With LG’s WRGB OLED technology each pixel is made up of four sub-pixels, which equals roughly 33 million sub-pixels working to produce the most lifelike color and level of detail. Since no backlight is required, OLED can also reach black levels that are immeasurable, providing an infinite contrast ratio, one of the key elements of display performance. Also unique to OLED is the revolutionary new design approach that drastically reduces the thickness to an amazingly thin, 4.5 millimeters at their thinnest point, which is the depth of just a few credit cards. These models also feature a subtle curved screen and due to the televisions’ frameless, bezel-less “Cinema Screen” design, the picture on the screen virtually stretches from edge-to-edge.

LG’s TVs can display native 4K content in its full glory as it incorporates new technology standards – such as the latest HDMI interface and H.265 decoding – capable of handling Ultra HD programming, whether it’s streamed over the Internet or playing from a USB or HDMI source. With these technologies on board, consumers will have an Ultra HD TV that will be ready to accept new sources of 4K content as they become available.* (Both models exceed the Consumer Electronics Association’s new requirements for “Connected Ultra HDTVs”.)These new sets include LG’s Tru-4K Engine Pro which uses a dual-chip, 6-step process to upscale HD content into 4K, providing a stunning viewing experience for legacy content as well.

With LG Smart TV+ webOS™, consumers have an intuitive interface that offers lightning-quick transitions between broadcast TV, streaming services and external device. Those features were developed around the core concepts of Simple Connection, Simple Switching and Simple Discovery and are accessible via one click on the “launcher bar” menu and the transition speeds are similar to regular channel switching. The platform also features recommendation capabilities to help consumers sift through its expansive content options, which include streaming services like Netflix, YouTube, Amazon Instant Video and Hulu Plus and more.**

William Cho, Thomas Lee, senior vice president of LG Electronics USA and Tim Alessi, director of new product development LG Electronics USA demonstrated LG’s webOS+ Smart TV on the first Ultra HD 4K OLED TV for the U.S. market at the CEDIA Expo 2014.

Both the 77-and 65-inch class 4K OLED TVs are wall mountable to offer installation flexibility, satisfying consumers who are seeking a stylish and cinematic wall-mounted television, or an elegant, leaf-shaped stand for table top use.

The 77EG9700 has already been honored with the Best of Innovations award at the 2014 Consumer Electronics Show (CES)*** and was recently recognized by the pres-tigious Imaging and Sound Association (EISA) for its exceptionally intuitive user interface.

The 65EC9700 will be available nationwide in October at $9,999 while the 77EG9700 will be available in November at select retailers at $24,999.

For more information on LG’s Ultra HD 4K OLED TVs please visit http://www.lg.com/us/oled-tvs.

*4K/UHD content delivery standards still being developed.

**Wireless Internet connection & certain subscriptions required and sold separately. Agreement to smart TV terms and conditions required to use certain smart features. Content and services vary by product and are subject to change without notice. WebOS does not support Flash. In order to stream 4K content you need you will need a high speed internet plan capable of receiving 20Mb per second of data.

***77EG9700 was previously named 77EC9700

About LG Electronics USA

LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $53 billion global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions, all under LG's "Life's Good" marketing theme. LG Electronics is a 2014 ENERGY STAR Partner of the Year. For more information, please visit www.lg.com.