CEDIA, INDIANAPOLIS, IN; SEPTEMBER 10, 2004 – Toshiba America Consumer Products, L.L.C. showcased today its line of Flat Panel Televisions. Toshiba's line-up includes screen sizes ranging from 14 to 42 inches and a selection of widescreen (16:9) Plasma, widescreen (16:9) LCD, widescreen (16:9) LCD/DVD combo and standard (4:3) LCD. Toshiba's Flat Panel series includes TV models to fulfill a broad range of needs and tastes for virtually any room in the home. Featuring nine models across the TheaterWide® and Cinema Series® product lines, Toshiba offers a comprehensive selection of Flat Panel displays.

"Flat Panel demand keeps on growing as consumers continue to look for sleek designs that complement their home décor," said Scott Ramirez, Toshiba's Vice President of Marketing. "From 14" to 42", Toshiba's full line of Flat Panel displays combine the latest features, picture quality and new design elements to fit every lifestyle."

To ensure high picture quality, Toshiba will incorporate its advanced PixelPure™

Digital Processing Suite into most of its 16:9 HD Flat Panel displays.

Utilizing Toshiba's advanced circuitry, PixelPure delivers the consistent quality picture expected from Toshiba TVs. Eight Key PixelPure components include:

• 6.2 Million Pixel Over Sampling – for Higher Perceived Resolution with Decreased Image Distortion

• Real Speed Progressive Scanning – uses Additional Sampling Points to Create Smoother Diagonal Lines

• Magic Square Algorithm – for Smooth and Natural Color Gradation

• Dynamic Contrast Enhancer – for Higher Perceived Contrast and Increased Color Saturation and Purity

• Super Real Transient and Small Signal Sharpness – for Sharp Transitions from Dark to Bright

• Color Transient Improver – for Sharp Transitions on Color Changes without Bleeding

• Color Detail Enhancer – to maintain Fine Image Detail in Color Saturated Areas

True to Toshiba's heritage of offering feature-rich products, all 16:9 HD models will also include DVI or HDMI™ digital inputs for uncompressed, pure digital video, and CableClear™ DNR+ video noise reduction which reduces video noise for a clean, crisp image.

Cinema Series Flat Panel

Fall 2004 will witness the introduction of Toshiba's first Cinema Series 16:9 HD Monitor TV sets. Toshiba will introduce the 42HPX84 (42") Plasma HD Monitor, which will feature 720p (1024x768) True HD panel resolution. Toshiba will also introduce the 32HLX84 (32"), a new 16:9 HD Monitor LCD TV featuring 720P (1366x768) True HD panel resolution and dual HDMI digital inputs.

Cosmetically, the Plasma model utilizes a new double baffle design, while the LCD model utilizes a new space saving bottom speaker design. Understanding the importance of an upscale family design, both sets feature a glossy black finish with silver banding.

Other features include SRS® WOW™ and Virtual Dolby® for unparalleled sound quality, as well as Digital 3DYC Comb Filter, Cinema Mode (3:2 Pull Down), Color Temperature Control, HD Dynamic Contrast, and Movie and Sports modes.

TheaterWide Flat Panels

Toshiba announced the availability of its full line of TheaterWide models, including the new 23HL84 HD Monitor LCD TV and the 23HLV84 HD Monitor LCD TV/DVD combination unit. Both sets offer a panel resolution of 720P (1366 x 768) True HD and a contrast ratio of 500:1. The 23HLV84 incorporates a built-in slot loading DVD player to increase the product's versatility. In addition to DVD-Video, CD and Video CD playback, the player is also DVD-R/CD-R/CD-RW compatible. Both 23" models also feature a 15-Pin D-Sub (VGA) Input for use with a PC. Also shipping and on display at CEDIA are the 26HL84 (25.5") and 32HL84 (31.5") HD Monitor LCD TVs.

Additional features found in TheaterWide 16:9 HD Monitor Flat Panel displays include DVI or HDMI™ inputs, Digital 3DYC Comb Filter, CableClear™ DNR+, Color Temperature Control, HD Dynamic Contrast, and Movie and Sports modes.

Toshiba's TheaterWide Flat Panel line also includes two standard (4:3) models – the 14DL74 (14") and the 20DL74 (20"). These sets offer panel resolutions of 640 x 480 and 800 x 600 respectively, a contrast of 500:1, and a Digital Comb Filter. To ensure connectivity, both models also feature RF, A/V, S-Video and ColorStream™ Component Video Inputs. Focusing on aesthetics, these sets also offer a space-saving design.

The 42HP84 (42") Plasma television, which features a panel resolution of 720p (1024 x 768) True HD, will also be on display at the event.

Retail pricing information (MAP) and availability:

TheaterWide

- 14DL74 (Available now, $499.99); 20DL74 (Available now, $999.99); 23HL84 (Available now, $1,799.99); 26HL84 (Available now, $2,499.99); 32HL84 (Available now, $3,499.99); 23HLV84 (Available now, $1,999.99); 42HP84 (Available now, $4,499.99)

Cinema Series

- 32HLX84 (October, $3,999.99); 42HPX84 (October, $4,799.99)

About Toshiba America Consumer Products, L.L.C.

Toshiba America Consumer Products, L.L.C. is a limited liability company, owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation, a world leader in high technology products with subsidiaries worldwide. Toshiba America Consumer Products, L.L.C. is a pioneer in DVD and DVD Recorder technology and a leading manufacturer of a full line of home entertainment products, including flat panel TV, rear and front projection and direct view televisions, home theater projectors, combination products and portable devices. Toshiba America Consumer Products, L.L.C. is headquartered in Wayne, New Jersey with production facilities in Lebanon, Tennessee. For additional information please visit www.tacp.toshiba.com.

SRS and WOW are registered trademarks of SRS Labs, Inc.

Dolby Digital is a registered trademark of Dolby Laboratories.

HDMI is a trademark of HDMI Licensing, L.L.C.