January 5, 2015 (Las Vegas, NV) – Panasonic, a global leader in 4K Ultra HD and HD TV technology, unveiled today its 2015 lineup of next-generation Life+Screen 4K Ultra HD and HD Smart TVs at the 2015 International Consumer Electronics Show (CES). The latest additions to Panasonic’s rich heritage of critically-acclaimed TVs dramatically expand the range of Panasonic's 4K Ultra HD TV models, and also offers enhanced Beyond Smart features for further-simplified, intuitive operation.

Panasonic’s 2015 lineup includes four 4K Ultra HD series (CX850, CX800, CX650, CX600) for a total of 9 models. The expanded 4K Ultra HD lineup -- which delivers four times the resolution of Full-HD -- broadens the options for consumers to select a next-generation, high-resolution TV with high picture quality to suit their lifestyle.

• CX850 Series – Flagship high-end series featuring superior 4K picture quality, Beyond Smart TV functions and an exclusive, direct-to-TV voice command feature.
• CX800 Series -- High-end 4K series with superb picture-performance functions along with the newest Beyond Smart Features.
• CX650 and CX600 Series -- Mid-range models equipped with new Beyond Smart Features to allow users to easily enjoy 4K Ultra HD picture quality.

Superior Picture Quality

Panasonic’s next-generation 4K Ultra HD TV models are equipped with high-picture-quality functions to make the most of 4K images. Newly developed display panels offer improved brightness and a wider color gamut. A significantly widened color reproduction range achieves rich color expression and the improved brightness performance displays brighter, more vivid images. Local Dimming technology achieves deeper black expression and smooth, detailed gradation.

Enhanced Smart TV Features

Panasonic's 2015 Life+Screen Smart TVs are equipped with cutting-edge features designed to deliver to users access to their favorite content easily without having to perform complex setting procedures or refer to a manual.

Powered by Firefox OS

Through Panasonic’s collaboration with Mozilla on the 2015 Life+Screen Smart TVs , powered by Firefox OS, Panasonic’s TV GUI has advanced significantly from last year making it even easier for users to access quickly the content they want -- live TV, devices, and applications from a single gateway. It is also customizable by using the "Pin" function, which allows users to bookmark their favorite channels, devices, apps, web pages for quick access. Firefox OS also offers improved connectivity due to the use of open Web standards and greater flexibility for developers through WebAPIs that enable connected experiences across platforms.

Xumo® Guide

Panasonic’s 2015 Life+Screen TVs will also include Xumo® Guide, a built-in service that enables quick and easy discovery of content from multiple sources. One of the key features of Xumo® Guide is the ability to provide relevant content recommendations based on user’s viewing history, in addition, users can search for specific titles across multiple apps or browse content by genre from various VOD services.

Voice Assistant

The CX850 Series features exclusively a new advanced Voice Command feature -- Voice Assistant Pro* -- which performs voice commands spoken directly to the TV without using a remote control. It is capable of performing various operations according to voice commands, such as changing channels and searching for content. All 2015 Panasonic 4K TVs feature Voice Assistant which enables the user to change channels and search for desired content by simply speaking into the TV’s Touch Pad Remote or TV Remote App on their Smartphone.

* Supported only by the CX850 Series.

For more information about the latest Panasonic Life+Screen Smart TVs and home entertainment products, visit the Panasonic CES website at www.panasonic.com/CES and the Panasonic USA website at www.panasonic.com.

About Panasonic Consumer Electronics Company

Based in Newark, NJ, Panasonic Consumer Electronics Company is a division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation. The company offers a wide range of consumer solutions in the U.S. including products from Ultra HD 4K TVs, Blu-ray Disc Players, LUMIX Digital Cameras, Camcorders, Home Audio, Cordless Phones, Home Appliances, Wellness, Beauty, Personal Care products and more. In Interbrand’s 2014 Annual “Best Global Green Brands” report, the Panasonic brand ranked fifth overall -- the highest ranked electronics brand in the report. To learn more about Panasonic USA’s products, visit www.panasonic.com. Follow Panasonic USA on Twitter @panasonicUSA.

2015 PANASONIC LIFE+SCREEN SMART TV LINEUP

Key Features

CX850 Series (2 screen sizes)
TC-65CX850U / TC-55CX850U

• 4K Ultra HD
• Firefox OS
• DCI 98% Color Space (55” is 90%)
• Local Dimming Pro
• Studio Master Drive
• Super Bright Panel
• Image Motion 240Hz
• THX 4K Certification (Pending)
• Dynamic Range Remaster
• Quad-Core Pro Chip
• my Home Screen 2.0
• Voice Assistant Pro
• Xumo® Guide
• 4K Streaming
• Control4 Certification (Pending)

CX800 Series (3 screen sizes)
TC-65CX800U / TC-60CX800U / TC-55CX800U

• 4K Ultra HD
• Firefox OS
• my Home Screen 2.0
• Local Dimming
• Black Gradation Drive
• Quad-Core Pro Chip
• Xumo® Guide
• DCI 90% Color Space (65” is 98%)
• Super Bright Panel
• 3D
• Image Motion 240Hz
• Voice Assistant
• New touchpad remote control with microphone

CX650 Series (3 screen sizes)
TC-65CX650U / TC-60CX650U / TC-55CX650U

• 4K Ultra HD
• Firefox OS
• my Home Screen 2.0
• Xumo® Guide
• DCI 90% Color Space (65” only is 98%)
• Super Bright Panel
• Image Motion 240Hz
• Quad-core Pro Chip
• Voice Assistant
• Internet Apps
• Web Browser
• Swipe & Share
• Wireless LAN

CX600 Series
TC-50CX600U

• 4K Ultra HD
• my Home Screen 2.0
• Xumo® Guide
• DCI 90% Color Space
• Super Bright Panel
• Image Motion 120Hz
• Quad-core Pro Chip
• Voice Assistant
• Internet Apps
• Web Browser
• Swipe & Share
• Wireless LAN