Las Vegas, NV, January 6, 2015 – RCA is expanding its commitment to 4K Ultra High Definition TV with the introduction of seven models at the 2015 International CES. The sets, in screen sizes ranging from 50-inches to 85-inches, include the brand’s first curved model. These LED 4K UHD TVs, priced affordably from $949.99 to $2,999.99, deliver stunning pictures offering four times the resolution of standard high-definition TVs.

All of the RCA TVs will be on display in booth 8732 in the Central Hall of the Las Vegas Convention Center, January 6 – 9. The RCA brand is owned by Technicolor and is licensed to On Corporation for manufacturing and distribution.

To deliver pristine images, the new 4K UHD models feature an advanced upscaling engine, color enhancement and super optimum frame reproduction.

• Upscaling engine incorporates multi-directional scaling technology, high-tap filters with programmable parameter de-jagging support and video feather artifact detection and removal.
• Pure color enhancement includes detail enhancement and recover, scene detection, 3D adaptive color control and 3D adaptive sharpness control
• Super optimum frame reproduction includes advanced halo reduction plus, motion compensation rate conversion, motion blur elimination to improve MPRT and major frame rate conversion.

“As consumers continue to embrace the incredible picture quality of 4K UHD TV, we are increasing our offerings with a wider variety of screen sizes and price points,” said Patrick Deighan, Vice President, Sales and Marketing, On Corporation. “While there is still limited native 4K content, the advanced upscaling engine on the RCA 4K UHD sets delivers an outstanding viewing experience from any source. Combined with elegant design and affordable price points, our new lineup is a great entry point for consumers looking to upgrade to the latest technology,” he added.

The sets also feature Smart TV functionality for expanded program options, including some apps that deliver 4K content, as well as built-in Wi-Fi for connection to the Internet and online services. The TVs also incorporate HEVC H.265 decoding capable of handling 4K content from multiple sources, four HDMI 2.0 inputs and HDCP 2.2. Two models, the 55-inch (XLD55A65RQ) and 65-inch (XLD65A65RQ) TVs also feature a 60 watt/six driver, detachable, advanced sound system. The 65-inch curved model enhances the panoramic wide effect creating a new and exciting viewing experience.

The new 4K UHD models are:

Premium Smart Series

50-inch SLD50A65RQ – suggested retail price: $949.99; available in March

55-inch SLD55A65RQ – suggested retail price: $1,249.99; available in March

65-inch SLD65A65RQ - suggested retail price: $1,949.99; available in March

85-inch SLD85A65RQ - suggested retail price and availability to be announced

Premium Enhanced Audio Smart Series

55-inch XLD55A65RQ - suggested retail price: $1,399.99; available April

65-inch XLD65A65RQ – suggested retail price: $2,099.00; available April

Curved Premium Smart TV

65-inch CLD65A65RQ– suggested retail price: $2,999.99; available April.

About RCA

RCA is one of the most recognized names in the electronics industry, delivering innovative and reliable technology that has been entertaining families for over 90 years. Consumers throughout the world depend on the RCA brand to provide products and services that feature the latest technology and design, are easy to use, and deliver the highest value and longevity. It's no wonder why generations of families continue to rely on the RCA brand for their home entertainment and lifestyle. RCA is a global trademark administered by RCA Trademark Management SAS of Technicolor SA. Learn more at www.rca.com/newsroom

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