(January 5, 2015, Las Vegas) – TCL Multimedia today announced it is rolling out an all-new TCL TV+ strategy at this week’s International Consumer Electronics Show in Las Vegas. Continuing to build bigger, better and more interactive home entertainment experiences, the world’s third largest television manufacturer will also be showcasing incredible innovations such as the 4K Ultra HD TCL Roku TV, the 110’’ 4K Ultra HD Curved TV, and the new 55” 4K Ultra HD Quantum Dot TV with Color IQ technology.

Unlike conventional connected televisions, TCL TV+ will help users effortlessly navigate multiple content channels, intuitively moving from cable to streaming videos, online music and interactive gaming. TCL TV+ combines the latest display and acoustic processing technology with incredible interactive features such as multi-media sharing, smart remote control and the electronic program guide.

In order to implement the TV+ strategy, TCL is building numerous partnerships with content providers across the globe to provide customized entertainment experiences to its users. For instance, the company collaborated with Roku Inc. to build the award-winning TCL Roku TV™, which features a personalized home screen that provides customers with quick-and-easy access to all of their TV entertainment sources in one place, including the largest selection of streaming entertainment channels available on any smart TV.

Recently, TCL announced several new additions to the TCL Roku TV line-up, including 12 new models set for distribution during the first half of 2015, as well as collaboration on the first-ever TCL Roku TV 4K model, a product designed to lead the UHD revolution.

“The Internet has transformed the way people watch television, and as TCL continues its own transformation from a traditional electronics manufacturer to an entertainment technology company, we believe TCL TV+ is the next step in delivering the kind of immersive home entertainment experiences consumers are asking for,” said E Hao, CEO of TCL Multimedia.

Putting its world-leading ingenuity on display at CES 2015, TCL will also be featuring China’s first-ever quantum dot television - the 55” 4K UHD Quantum Dot TV. A leading innovation in the industry, quantum dot technology incorporates a film of tiny light-emitting crystals into regular liquid crystal displays (LCD), offering improved picture quality at a fraction of the price of organic light-emitting diodes (OLED).

Soon to be distributed overseas, TCL’s awe-inspiring 55” 4K UHD Quantum Dot TV delivers 110% NTSC (or full-gamut color) with image performance superior to OLED, thanks to Color IQ optics from QD Vision, the leading manufacturer of quantum dot optical components, and Shine On LED, which creates custom LED lighting and display solutions for high-end clients worldwide.

TCL is also bringing its Guinness Record breaking 110” 4K UHD Curved TV to CES. Featuring a 4K resolution LED backlit-LCD display, active 3D technology, dynamic backlighting and an 800 nits brightness rating. The television delivers an amazing cinema experience at home with glasses-free 3D effects and infinite black without reflection.

“As the only Chinese TV manufacturer with full supply chain penetration— Panel, Backlight, LCD module, Set— TCL is able to combine elegant industrial design and best-in-market audio quality with the interactive features TV viewers now demand,” said E Hao. “With the help of our great partners and content providers, we’re bringing forth more games, new education and lifestyle content and the best in streaming content, creating the ultimate home entertainment experience for consumers.”

About TCL

TCL is one of the fastest growing consumer electronics and TV brands in North America. Founded in 1981, with its headquarters in China, TCL (The Creative Life) launched in the US in 2011. TCL prides itself on offering customers high quality products with stylish design and the latest technology at a great value. TCL’s manufacturing expertise, vertically integrated supply chain, and state-of-the-art China Star panel factory, allows them to make large size TVs, premium design, and leading edge technology affordable for the US consumer.

For more information about TCL, please visit http://www.tclusa.com/.