LAS VEGAS, NV (January 5, 2014) - Today at the 2015 International Consumer Electronics Show, Sharp unveiled its 2015 AQUOS 4K Ultra HD TV line-up, quadrupling the number of 4K UHD TVs offered across seven screen sizes, ranging from 43" (42.5" diag.) to 80" (diag.) Class screen sizes. The new 4K lineup will include the AQUOS Beyond 4K Ultra HD TV, the highest resolution TV available in 2015.

"Sharp's display technologies shape the TV industry," said Jim Sanduski, President, Sharp Electronics Marketing Company of America. "Our 2015 AQUOS 4K Ultra HD TV line delivers our finest picture quality, most beautiful designs and advanced Smart TV features."

The Highest Resolution UHD TV

The Beyond 4K Ultra HD TV, the highest resolution TV, combines Sharp's proprietary pixel splitting and Quattron™ technologies, resulting in 66 million subpixels, 42 million more than standard 4K Ultra HD. With more subpixels, this TV delivers 167% greater resolution than traditional 4K UHD and begins to approach 8K. Sharp's next generation Revelation™ Upscaler unleashes the full potential of this stunning resolution, whether it's HD or 4K UHD content.

Available in the 80" (diag.) Class screen size, the amazingly detailed picture delivers the highest standard of color and contrast. Using proprietary SPECTROS™ Rich Color Display and unique Quattron technology, which provides a billion more shades of color, this TV displays more color than any AQUOS TV before it. High Dynamic Range technology and a full array LED with local dimming provide extremely deep blacks and white whites. Additionally, the TV will display more than 100% of the Digital Cinema Initiative (DCI) Color Space.

Named a 2015 International CES Innovation Award honoree, the Sharp AQUOS Beyond 4K Ultra HD TV will be available in late 2015.

Sharp AQUOS 4K Ultra HD: UB30, UE30 and UH30

In 2015 Sharp will introduce three new series of Sharp AQUOS 4K Ultra HD TVs. All 4K Ultra HD TVs will include the latest 4K specs, including a quad core processer, H.265 and VP9, an all new codec that allows 4K content to play back in its native form.

The UB30 series, the entry level 4K Ultra HD line, will offer for the first time TVs available in 43" (42.5" diag.), 50" (49.5" diag.), 55" (54.5" diag.) and 65" (64.5" diag.) Class screen sizes at prices starting under $750.

The step up, the UE30 series, includes Sharp's first 80" (diag.) 4K Ultra HD TV, in addition to two of the most popular large screen sizes Sharp has pioneered, 60" (diag.) and 70" (69.5" diag.) Class.

The UH30 series, the flagship line, is built for the picture quality aficionado and the 70" (69.5" diag.) Class model in this series is expected to feature THX 4K certification. To earn this stamp of approval, the UH30 TVs will have passed more than 400 picture quality tests to ensure that every pixel delivers precisely the scene the director intended. The UH30 also comes equipped with SPECTROS™ Rich Color Display, which produces more vibrant and diverse color. With more shades of red and green, you experience more realistic landscapes, lush nature scenes and natural skin tones.

The UE30 and UH30 series will adopt the Android TV™ (1) platform. Android TV brings together movies, apps and games from Google Play™, as well as helpful features like voice search and the ability to cast content from your mobile device to Sharp televisions.

These models will also include SmartCentral™ 4.0, which enables consumers to browse and search cable, satellite and streaming services from a single screen.

SmartCentral™ 4.0 offers an easy-to-navigate settings and device menu and personalized accounts for each family member. Plus control and navigation are in the palm of your hand with the SmartCentral™ 4.0 mobile app. Use your tablet or smartphone to browse, search and select content without interrupting what you're already watching.

(1) Android TV, Android and Google Play are trademarks of Google Inc..

Sharp AQUOS 4K Ultra HD UB30 Series

• 43" (42.5" diag.), 50" (49.5" diag.), 55" (54.5" diag.) and 65" (64.5" diag.) Class screen sizes
• 4K Ultra HD: 4X the pixel resolution of Full HD
• Revelation™ Upscaler
• 4K Ultra HD Streaming (HEVC/h.265; VP9)
• SmartCentral™ 3.0
• 4K Ultra HD Specs (HDMI 2.0; HDCP 2.2)• Local dimming (65")
• Modern Design - ultra slim bezel, sleek stand
• Wallpaper Mode
• Quad-core processor
• 3 HDMI, 2 USB [43" (42.5" diag.), 50" (49.5")]; 4 HDMI, 2 USB [55" (49.5" diag.), 65" (64.5" diag.) Class screen sizes], optical audio output, Wi-Fi
• MSRP 43" Class LC43UB30U: $749.99
• MSRP 50" Class LC50UB30U: $999.99
• MSRP 55" Class LC55UB30U: $1,199.99
• MSRP 65" Class LC65UB30U: $2,299.99

Sharp AQUOS 4K Ultra HD UE30 Series

• 60" (diag.), 70" (69.5" diag.), 80" Class screen sizes
• 4K Ultra HD: 4X the pixel resolution of Full HD
• Revelation™ Upscaler
• 4K Ultra HD Streaming (HEVC/h.265; VP9)
• AquoMotion™ 480
• AquoDimming™
• SmartCentral™ 4.0
• Android TV platform
• 4K Ultra HD Specs (HDMI 2.0; HDCP 2.2)
• 70" (69.5" diag.) has 16% more screen area than a 65" (64.5" diag.) Class; 80" (diag.) has 50% more screen area than a 65" (64.5" diag.) Class TV
• Modern Design - ultra slim bezel, sleek stand• Dual Stand Placement Options (70" diag./80" diag.)
• Wallpaper Mode
• Quad-core processor
• 4 HDMI, 3 USB, Wi-Fi
• MSRP 60" Class LC60UE30: $1,999.99
• MSRP 70" Class LC70UE30: $2,799.99
• MSRP 80" Class LC80UE30: $5,399.99

Sharp AQUOS 4K Ultra HD UH30 Series

• 70" (69.5" diag.) and 80" (diag.) Class Screen Sizes
• THX 4K-Certified Picture Quality (THX certification pending 70" (69.5" diag.) only
• SPECTROS™ Rich Color Display
• Revelation™ Upscaler
• 4K Ultra HD Streaming (HEVC/h.265; VP9)
• 4K Ultra HD Specs (HDMI 2.0, HDCP 2.2)
• AquoMotion™ 960
• AquoDimming™
• SmartCentral™ 4.0
• Android TV platform
• 70" (69.5") diag. has 16% more screen area than a 65"(64.5" diag.) Class.; 80" (diag.) has 50% more screen area than a 65" Class
• Modern Design - ultra slim bezel, sleek stand
• Dual Stand Placement Options
• Wallpaper Mode
• Quad-core processor
• Touchpad Remote
• 4 HDMI, 3 USB, Wi-Fi
• MSRP 70" Class LC70UH30: $3,199.99
• MSRP 80" Class LC80UH30: $5,999.99

Sharp will be shipping 4K UHD models to retailers nationwide in Spring 2015.

For More Information

Check out the Sharp AQUOS TV line-up, including the new Sharp AQUOS Beyond 4K Ultra HD TV, during the 2015 International CES at booth #11018 and online at www.SharpUSA.com

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About Sharp Electronics Marketing Company of America (SEMCA)

SEMCA is the U.S. consumer electronics arm of Sharp Electronics Corporation, the U.S. sales subsidiary of Sharp Corporation, a worldwide developer and manufacturer of one-of-a-kind premium technology products. Sharp was named one of the Most Admired Brands in America and one of the 20 Most Loved Companies globally*.

*Sources: Buyology Inc., 2012; APCO Worldwide, 2013

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