INDIANAPOLIS, September 8, 2005 – JVC expands its HD-ILA microdisplay rear projection television line this month with the introduction of three new models that provide 1080p resolution.

The new JVC DesignerPro Series offers screen sizes of 56, 61 and 70 inches, and each uses three of the company's new 1920 x 1080, 0.7-inch D-ILA device – a vertically-oriented LCOS (liquid crystal on silicon) technology that adds an inorganic alignment layer that stabilizes device performance and maximizes chip production. The three-chip structure has the ability to continuously reproduce a flicker- and burn-free picture. In addition, an invisible pixel structure ensures that there are no color or motion artifacts, and a true analog grey scale provides outstanding gradations of black levels. The three models in the new DesignerPro Series are the HD-56FH96, HD-61FH96 and the HD-70FH96.

"Our new DesignerPro series delivers a pixel count of over 2 million pixels, producing a true 1920 x 1080 high definition image," explained Dan McCarron, National Product Manager for JVC's Consumer Display Division. "The introduction of these new sets clearly demonstrates the picture quality advantages that our D-ILA technology delivers."

The 1080p HD-ILA sets feature several new advancements, including the fifth generation of JVC's D.I.S.T. (Digital Image Scaling Technology) and Genessa, a 32-bit CPU dedicated to controlling picture refinement. JVC's D.I.S.T. seamlessly upscales any video source to display at full high definition 1080p.

Also new in JVC's 1080p televisions is a new 3 Step Optical Iris system that improves black levels and gradation in dark scenes, a Digital Noise Suppressor that detects and eliminates "block noise", a Mosquito Noise Suppressor that eliminates noise without degrading the image, and a 3D Y/C comb filter with DTV Cross Color Eliminator that uses an advanced 10-bit 3D Y/C separation process to eliminate cross color and dot interference that is imbedded in older source material.

Other image-enhancing technologies include JVC's Five-Point Color Management System, Motion Adaptive Dynamic Gamma Control, Digital Super Detail edge enhancement, Digital Noise Clear circuitry, and five video status settings (D6500K/ standard/game/theater/dynamic).

All three sets are ATSC tuner/CableCARD™-equipped and feature dual HDMI with HDCP inputs, two IEEE 1394 Firewire ports, PC input, and optical digital audio output and a media card reader.

Availability and pricing for JVC's DesignerPro televisions are:

HD-56FH96, MSRP: $4,000, available October 2005
HD-61FH96, MSRP: $4,500, available: October 2005
HD-70FH96, MSRP: $6,000, available: October 2005

About JVC Company of America
JVC Company of America, headquartered in Wayne, New Jersey, is a division of JVC Americas Corp., a wholly-owned subsidiary of Victor Company of Japan Ltd., and a holding company for JVC companies located in North and South America. JVC distributes a complete line of video and audio equipment, including high definition displays, home theater products, camcorders, VCRs, D-VHS recorders, DVD players and recorders, satellite systems, home and portable audio equipment, mobile entertainment products and recording media. For further product information, visit JVC's Web site at http://www.jvc.com or call 800-526-5308.